Pure Selects Platinum Conditioning Shampoo Concentrate is a professional-grade hair care solution formulated to clean, stimulate, and soften hair in one easy step. This concentrated formula is enriched with collagen, vitamin B, and hydrolyzed silk to leave hair shiny and healthy. Designed for use with the Pure Selects dispenser, this product allows for custom dilution and the addition of FragranceChoice scents for a personalized experience. The formula contains high-quality ingredients like niacinamide and botanical extracts including rosemary, hops, and chamomile to support scalp health and hair vitality.