The product is a new 77 Nascar license plate featuring Coca-Cola advertising, perfect for a man cave or store display. Officially licensed by NASCAR and made by WinCraft, this multi-color plate represents Bill Elliott, Ricky rudd, tony Stewart and 4 other drivers that I can't make out. This unisex adult product is proudly made in the United States and is a must-have for any NASCAR fan looking to show their team spirit. New cardboard store display measures approx 47 1/2"tall by 15" wide.