New Keson Open Face Measuring Tape - #OTR 1810-100
-100 Ft. Length w/ end grab
-- Fiberglass tape 
- Foldable handle w/ Pointed Bottom 
- Rubberized Grip 
- Reinforced Double Metal Hook at Tape End 
- Measures in 1/8 & Feet on one side  & 1/10's & 1/100's  on opposite side of tape 
- Protective Construction Surrounding Tape
.....Contractor Quality....

From the Manufacturer:

We cover each blade with two coats of PVC, one to bind the fiberglass strands and a second over the printed units, so the numbers don’t wear away.  An additional orange blade shield adds strength to the end of the blade.

  • Tough, molded handle is easy to grasp.
  • The crank handle is reinforced with metal to provide years of rugged use.
  • Double-throat rollers guide the blade return and prevent the tape from twisting.
  • The shovel handle is ideal for rapid reeling.
  • Two coats of PVC protected by double shield.