When Pete Rickard developed the original Indian Buck Lure in 1929, he didn't realize he was creating an industry. He just wanted to improve his own hunting. Knowing that a strong natural formula that attracted deer and covered his own scent, he followed a dream. Pete discovered the secret of consistently successful deer hunting was overcoming a deer's acute sense of smell. If he would have listened to those who thought he was crazy, he would not of become a pioneer and innovator of Indian Buck Lure. It is still as popular today as when it was introduced over 85 years ago.

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