Antique original 1917 French WWI Poster – “Mangez Moins de Viande” Maurice Picard Eat Less Meat Lithograph

World War I French propaganda poster from 1917, designed by Maurice Picard and published in Paris by the Comité National de Prévoyance et d’Économies.

The poster features a striking carp illustration alongside the French slogan:

“Mangez moins de viande pour ménager notre cheptel”

(“Eat less meat to preserve our livestock”).

This piece was part of France’s wartime food conservation campaign, encouraging citizens to save meat and support the war effort by consuming alternatives like fish.

Details:

• Date: Circa 1917–1918 (World War I)

• Artist: Maurice Picard

• Printer/Publisher: Imprimerie Française, Paris – Ville de Paris

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Please note condition in pictures. Original.

Shipped flat and free shipping