No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

1. Quality construction: Manufactured using high-quality materials and precision engineering, ensuring durability and reliability in performance.

2. Hook designs to improve hookset and increase catch rates.

3. Sharp and strong: Designed with sharp points and sturdy construction to effectively penetrate fish mouths and withstand the pressure of fighting fish.

4. Suitable for both freshwater and saltwater fishing applications.

5. Beginner-friendly: Their hooks cater to anglers of all skill levels, providing reliable performance and ease of use for both novice and experienced fishermen.