This book is a must-have for anyone interested in graphic arts and graphic design. It features Herb Lubalin, an award-winning artist and designer, and includes information about his work as an art director and typographer. The book is written in English and published by American Showcase, Inc. in 1985.

The paperback format makes it easy to read and carry around, while the various topics covered in the book provide a comprehensive look at Lubalin's career. Whether you're a student or a professional in the field, this book is sure to inspire and inform you.