Dual moving magnet pickup with microlinear needle grind

AT-VM740xML

Frequency range: 20 – 25,000 Hz 
Channel separation: 25 dB (1 kHz)
Vertical scanning angle: 20°
Tracking Force: 1.8 – 2.2g (Standard: 2.0g) 
Needle shaft shape: Microlinear, naked 
Recommended load impedance: 47 kOhm 
Coil impedance: 3.2 kOhm (1 kHz) 
DC resistance: 750 ohms 
Coil inductance: 480 mH (1 kHz)
Output power: 3.2 mV (1 kHz, 5 cm/s) 
Output Balance: 1.0dB (1kHz) 
Needle carrier: aluminum, tapered, hollow 
Static needle compliance: 20 × 10-6 cm/dyn
Dynamic needle compliance: 7 × 10-6 cm/dyne (100 Hz)
Dimensions: 29.0mm × 18.3mm × 17.5mm (H × W × D) 
Included accessories: Mounting screws** M2.6 (10.0 mm × 2, 8.0 mm × 2, 5.0 mm × 2), 2 washers, non-magnetic screwdriver, brush 
Threaded Hole: M2.6×2 
Recommended load capacity: 150 - 250 pF 
Needle curvature radius: 2.2 × 0.12 mil 
Type: VM
Weight: 8.8g 

AT-VMx Series cartridges bring new warmth and realism to Audio-Technica's premium MM line of dual moving magnet cartridges, providing a wide, vibrant and detailed soundstage.  

Like all of our MM pickups, these models are closely based on the design of a cutting head for producing vinyl master records. This uses two magnets that are positioned to correspond to the left and right channels of the stereo record groove - for outstanding channel separation and extended frequency response. The new VMx series also introduces materials and designs that impress with an even more detailed sound and particularly precise reactions to the dynamics of the music.     

All VMx pickups have a generator with a para-toroidal coil design, in which two coils per channel, arranged one behind the other, ensure significantly improved efficiency. Additionally, a shielding plate in the middle separates the left and right channels, reducing crosstalk and contributing to a clean stereo image. The new series coils use high-purity, ultra-drawable PCUHD® (Pure Copper Ultra High Drawability) copper wire, enabling fuller, more nuanced audio reproduction. In order to optimize the impulse behavior, the number of turns in these coils has also been slightly reduced so that the pickup can react more quickly to signal changes. This results in an incredibly clear, direct sound - as if it were live.  

The AT-VM750xSH's new, lightweight Shibata stylus features a longer contact area in the record groove compared to elliptical styli and can capture even ultra-high frequencies. Further advantages are the very low distortions with minimal wear. The solid boron needle carrier also supports the fine, nuanced sound, as signal transmission is approximately 2.5 times faster than the hollow aluminum needle carrier of the previous model and results in more accurate reproduction of dynamic music passages. 

In addition, we have equipped the die-cast aluminum housings of our VMx pickups with threaded inserts that simplify assembly (only two screws required). This is particularly helpful with integrated tonearms, such as those usually found on high-end turntables. Last but not least, the new V-shaped recess in the foldable protective cap allows a quick look at the stylus at any time and thus serves as an orientation aid when lowering the needle onto the record. 


All VMx pickups have a generator with a para-toroidal coil design, in which two coils per channel, arranged one behind the other, ensure significantly improved efficiency. Additionally, a shielding plate in the middle separates the left and right channels, reducing crosstalk and contributing to a clean stereo image. The new series coils use high-purity, ultra-drawable PCUHD® (Pure Copper Ultra High Drawability) copper wire, enabling fuller, more nuanced audio reproduction. In order to optimize the impulse behavior, the number of turns in these coils has also been slightly reduced so that the pickup can react more quickly to signal changes. This results in an incredibly clear, direct sound - as if it were live.   The AT-VM750xSH's new, lightweight Shibata stylus features a longer contact ar