This is a BFGoodrich promotional trucker hat celebrating the release of their All-Terrain T/A KO3 tire.

The front patch features the stylized "KO3" branding, which denotes the third generation of BFGoodrich's legendary line of off-road light truck tires

The mesh pattern on the crown mimics the aggressive, interlocking all-terrain tire tread pattern characteristic of the KO3 tire line

A small side tag explicitly displays the BFGoodrich brand name. On the other side of the hat is a small side patch displaying “Baja Champion” referencing the SCORE Baja 1000 race which has served as a proving ground for BFGoodrich tires.