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Career Rehab

by Kanika Tolver

Professional career coach and motivational speaker Kanika Tolver helps reader rethink, re-vision, and rehab their careers using a strategic action plan focused on building a personal brand that maximizes and monetizes their core skills.

FORMAT
Paperback
LANGUAGE
English
CONDITION
Brand New


Publisher Description

Your career has good 'bones,' but it's looking a little rough around the edges. It's time to take stock and renovate your life by making strategic professional changes that help you achieve not only the job - but also the life - you want. In Career Rehab, professional career and life coach Kanika Tolver helps readers strip away what's holding them back to create the career of their dreams. Readers will learn how to:

  • Overcome fear to pursue their dreams and change careers as part of a strategic plan
  • Develop a unique career brand
  • Apply to companies and organization where they can develop a career brand. Create an online brand presence on social media that grows a deep professional ethos and network
  • Market an authentic career brand
  • Harness the power of non-traditional jobs as a springboard to entrepreneurship. Sell their brand-offering expertise and skills
  • Define and execute a career trajectory for the long run
  • Create an expertise-based business plan to open the door to personal and financial freedom

Back Cover

Ditch the Job for the Dream If you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab . This book has the tools you need to go from the job you're in to the career--and the life--you want. In Career Rehab , professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career. Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to: Brand yourself like a product Fearlessly, but softly, resign from a job Identify the right career path for yourself Enhance your professional happiness Leverage your personal passions and purpose in life This collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve. About the Author KANIKA TOLVER is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, , , The Washington Post , and a variety of radio interviews and podcasts.

Table of Contents

Introduction
Chapter 1: What Is Career Rehab?
Chapter 2: Career Rehab: The Diagnosis
Chapter 3: Reposition Yourself
Chapter 4: The Rehab You Career Blueprint
Chapter 5: Be a Brand, Not an Employee
Chapter 6: Build Your Brand by "Dating" Jobs
Chapter 7: Market Yourseld Like an Ad
Chapter 8: Be You, Sell You
Chapter 9: Network Like a Hustler
Chapter 10: Get Paid Now: Money, Power, Respect
Chapter 11: Break Up with Jobs: Fearless Resignations
Chapter 12: Don't Overcommit to Work
Chapter 13: Commutes Worth the Coins
Chapter 14: Life After Retirement
Chapter 15: Divorce the Job for the Dream
Chapter 16: Stay Focused on You
About the Author
Index

Promotional

Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on (audience 14 million unique visitors per month)
  • Book excerpts shared on to showcase each of the chapter's content with the inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on
  • Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • spotlight campaign featuring case studies in the book
    Author Marketing
  • Coordinated social media campaign on author's social channels and media platforms (43,000 combined followers)
  • Author email blast to dedicated opt-in list of 4,000
  • 10-15 speaking engagements planned for 2019 with average attendance between 600-800
  • Online blog campaign with reaching 57 million unique visitors
  • Author has committed to a PR push focused on radio, online blog licensing of author content, and podcast push
  • Full-page ad in Entrepreneur and Green Entrepreneur print and digital magazines (3.1+ million readers/month)
  • Email campaign to minimum 340K Entrepreneur and Green Entrepreneur subscribers
  • Banner ads on and (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on publisher sites
  • Content campaigns shared via publisher's social networks (13+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • Long Description

    Your career has good 'bones,' but it's looking a little rough around the edges. It's time to take stock and renovate your life by making strategic professional changes that help you achieve not only the job -- but also the life -- you want. In Career Rehab, professional career and life coach Kanika Tolver helps readers strip away what's holding them back to create the career of their dreams. Readers will learn how to: Overcome fear to pursue their dreams and change careers as part of a strategic plan Develop a unique career brand Apply to companies and organization where they can develop a career brand. Create an online brand presence on social media that grows a deep professional ethos and network Market an authentic career brand Harness the power of non-traditional jobs as a springboard to entrepreneurship. Sell their brand-offering expertise and skills Define and execute a career trajectory for the long run Create an expertise-based business plan to open the door to personal and financial freedom

    Description for Sales People

    Career Rehab showcases an updated approach to professional development from the perspective of an up-and-coming voice in the career coaching industry. Kanika Tolver brings a fresh perspective that speaks to the diverse needs of today's workforce made up of a broad coalition of age groups and socioeconomic backgrounds. Packed with action plans and how-to steps to motivate readers to define, brand, market and sell their personal/business brand while working toward the goal of becoming successful career dropouts. Offers a "choose your own adventure" style of career planning based on age demographic, skillset, and goals. Includes quizzes, worksheets, and step-by-step planning tools. Linked to online toolkit on author's landing page. Content to be featured in author podcast and incorporated into courses and speaking platform.

    Details

    ISBN1599186519
    Author Kanika Tolver
    Pages 200
    Publisher Entrepreneur Press
    Year 2020
    ISBN-10 1599186519
    ISBN-13 9781599186511
    Format Paperback
    Imprint Entrepreneur Press
    Subtitle Rebuild Your Personal Brand and Rethink the Way You Work
    Place of Publication Irvine
    Country of Publication United States
    DEWEY 650.1
    Language English
    UK Release Date 2020-02-06
    Publication Date 2020-02-06
    NZ Release Date 2020-02-06
    US Release Date 2020-02-06
    Audience General
    AU Release Date 2020-01-31
    Illustrations Illustrations
    Country of Origin US
    Product Class Description Careers & Success

    TheNile_Item_ID:168741655;