The product is a set of 12 Hot Wheels cars featuring various BMW models such as the M3, M3 GT2, Z4 M MotorSport, M3 Wagon, and E36 M3 Race. Each car is made of diecast material and is in 1:64 scale. This collection is part of the Hot Wheels BMW series and is targeted towards car enthusiasts and collectors looking to add miniature replicas of these iconic vehicles to their collection.