[Optimized Product Title – Engaging & Benefit Driven]
Protect your smile every time you brush with Arm & Hammer Enamel Defense Toothpaste. Specially formulated to help strengthen weakened enamel while providing a refreshing crisp mint clean, it combines the trusted cleaning power of baking soda with advanced Liquid Calcium Technology for everyday enamel care.
Repairs & Strengthens Enamel
Designed with Liquid Calcium Technology, this toothpaste helps repair the enamel surface by filling tiny imperfections and restoring essential tooth strengthening minerals, supporting stronger teeth over time.
Fluoride Protection for Everyday Oral Care
The fluoride formula helps protect against cavities while strengthening enamel, making it an excellent choice for daily brushing and long term oral health.
Power of Baking Soda Cleaning
Made with the trusted cleaning power of Arm & Hammer Baking Soda, it gently removes everyday stains and neutralises acids that can contribute to enamel erosion, leaving your mouth feeling fresh and clean.
Deep Cleans Between Teeth & Along the Gum Line
The advanced formula reaches between teeth and around the gum line to help remove plaque during brushing, promoting a cleaner, healthier feeling mouth.
Refreshing Crisp Mint Flavour
Leaves your breath feeling fresh with a clean mint taste that makes brushing a more enjoyable part of your daily routine.
Ideal for Everyday Use
Suitable for adults looking to maintain strong enamel while enjoying effective daily cleaning and cavity protection in one convenient toothpaste.
Brand: Arm & Hammer
Product Name: Enamel Defense Toothpaste
Flavour: Crisp Mint
Size: 4.3 oz (Approx. 121g)
Key Ingredient: Arm & Hammer Baking Soda
Active Ingredient: Fluoride
Features: Enamel care, cavity protection, plaque removal, acid neutralisation, fresh mint flavour, everyday use
Former Product Name: Previously sold as Truly Radiant Bright & Strong Toothpaste
Enjoy the satisfying freshness of crisp mint while the smooth formula leaves your teeth feeling polished and clean after every brush. With regular use, you can feel confident knowing you're giving your enamel the everyday support it needs while keeping your smile fresh and healthy.
Everyday habits such as enjoying hot drinks, cold treats and acidic foods can gradually wear down tooth enamel. Arm & Hammer developed this advanced formula to combine the natural cleaning power of baking soda with Liquid Calcium Technology, helping make daily brushing work harder to support stronger, healthier looking teeth.
Helps strengthen weakened enamel
Liquid Calcium Technology supports enamel repair
Fluoride helps protect against cavities
Baking soda gently cleans and neutralises harmful acids
Deep cleaning action helps remove plaque
Refreshing crisp mint flavour for lasting freshness
Choose Arm & Hammer Enamel Defense Toothpaste Crisp Mint for effective everyday enamel protection, a deep clean and lasting freshness. Add it to your basket today and give your smile the care it deserves.