This printed ephemera item is a promotional location directory for the Rustler Steak House chain, dating to circa 1975, as indicated by the notation that the Providence, Rhode Island locations were slated to open in July of that year. The bifold flyer, printed in a single shade of brown ink on an uncoated, cream-colored stock, serves as a practical guide for the chain’s customers, listing dozens of restaurants across the Northeastern United States. The design is utilitarian and direct, dominated by dense typographic information rather than pictorial illustrations, with the brand’s registered trademark symbol appearing alongside the name. The header, “A Taste of the Old West,” evokes the Western-themed dining concept that was popular in mid-century American family steakhouse chains, a marketing appeal reinforced by the rustic, serif lettering of the logo. The directory is organized by region, with columns dedicated to locations in Albany, New York; Boston, Massachusetts; Providence, Rhode Island; Hartford and New Haven, Connecticut; Staten Island and Long Island, New York; and Northern New Jersey. Each entry provides a specific street address or highway route number, often accompanied by the name of the adjacent shopping center or a nearby landmark, such as the Burlington Mall in Middlesex County, the Garden State Plaza Shopping Center in Bergen County, or the Monmouth Shopping Center in Monmouth County. This level of locational detail reflects the chain’s strategic placement within the burgeoning suburban retail landscape of the 1970s, where regional shopping plazas and malls served as primary commercial anchors. The inclusion of anchor tenants like Zayre’s and Stop & Shop further grounds the document in the retail geography of the era. The flyer’s final line, noting that the Rustler Steak Houses were “expanding nationally” and encouraging customers to “look for us when you travel,” transforms the piece from a simple store list into a promotional artifact of a growing franchise enterprise. The document offers a concise snapshot of mid-1970s suburban commercial development and the geography of a regional restaurant chain, preserving the specific addresses and shopping center names that defined the consumer landscape of the period.