We are currently out of stock and are awaiting more books. This is a pre-order listing. We expect to have the books ready to ship by 5/15.


HAVE A CHEAP DAY: An Archive of the Golden Age of Building 19 Advertising

By Tripp Underwood & Randy Cogill — with Building 19 artist Mat Brown

More than a store. A New England treasure. 

Building 19 wasn’t just a retailer… It was a microcosm of New England itself. Cheap but proud. Pushy without being too aggressive, and never above making itself part of the joke. And its ads gave it a voice. Chaotic, funny, packed with hidden jokes and junk, just like the stores themselves.  

This book collects and preserves the best of that work, circa 1980- 1995.

Inside you’ll find:

Created from years of archive digging—and actual conversations with the artist behind the work—Have a Cheap Day is part nostalgia, part time capsule, part love letter to one of New England’s most unforgettable brands.

Condition:
New 

Shipping:
Ships fast and packed with care.

About the authors:

Tripp Underwood and Randy Cogill spent a better part of the ‘80s roaming Building 19 stores, and reading the circulars. In 2020, they built a web scraping algorithm to rescue Building 19 ads from digitized newspaper archives, launched a social media account to share them — and eventually tracked down original B19 artist Mat Brown. Over long conversations, Mat shared his archive and his stories. This book is the result.


The details:


Perfect for: New Englanders who grew up with Building 19 • fans of vintage advertising and commercial art • collectors of New England history and ephemera • anyone who ever said "I remember those ads!"


"Thanks so much for putting this out there... My 84 y/o dad is going to have a ball with this book." — Verified eBay buyer