The Dragon Ball Fantastic Adventure Ichiban Kuji Lottery Prize Goku Keychain Charm is a colourful and charming collectable item featuring the iconic character Son Goku from the popular anime and manga series by Toei Animation. 

Made from rubber and measuring 7 cm in height and 5.5 cm in width, this keychain charm is a must-have for fans of the Dragon Ball franchise. This officially licensed Bandai product is a unique addition to any Dragon Ball fan's collection.

Ichiban Kuji (meaning "Number One Japanese Prize") is a popular lottery-based merchandise system by Bandai Spirits,, commonly found in Japanese convenience stores like 7-Eleven, bookstores, and anime shops. It offers exclusive, themed prizes—ranging from high-quality anime figures to smaller items like keychains and towels—where every ticket drawn guarantees a prize.

Often considered a form of "experiential entertainment," Ichiban Kuji combines the thrill of a lottery with collecting exclusive memorabilia.