The product is a Batman comic book issue #12 from 2012, featuring the first appearance of Cullen Row and a variant cover by Greg Capullo. This key issue belongs to the Modern Age era of US Comics and includes characters like Batman, Alfred Pennyworth, and Tiger Shark. The comic book falls under the genre of Superheroes and is published by DC Comics, making it a valuable addition to any comic book collection for fans of Batman and comic book collectors alike.