This is a vintage original c.1971 Levi’s advertising store poster designed by the artist David Willardson. This poster is printed one side only on heavy paper and measures about 37.5” x 24” including the foot part that extends about an 1.5” beyond the left edge of the poster (36” x 24” without the foot piece). Text on the poster reads STEP OUT IN LEVI’S.
The poster isn’t dated but document code “P-7½M-571” is printed in the lower right corner of the poster which I believe probably indicates a 1971 printing date. The artist’s name Willardson is signed in print in the lower right corner. David Willardson would go on to provide a great deal of artwork for Disney Studios as well as numerous movie posters, an album cover for Chuck Berry and lots more. This poster from the early 1970s is early in Willardson’s career and predates his more familiar work with Disney and the film industry.
This vintage original poster shows moderate handling wear and bumping to the edges and slight creasing in the image area. A few small pieces of tape dried up and fell off the back of the poster a long time ago leaving some small tape stains on the back of the poster which don’t show on the front side. The back of the poster has a minor stain and shows toning from age and brief notation in pen from the original owner, none of which show on the front side. Overall condition is good for this rare early 1970s Levis advertising poster.
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