This Griffin-Leggett Funeral Home street directory from Little Rock, Arkansas, is a quintessential piece of mid-20th century mortuary advertising and civic ephemera. The bifold card, featuring the telephone number 2-2112, functions as both a practical municipal reference and a subtle promotional piece for the establishment located at 1000 West Capitol Avenue. Its comprehensive street directory for North Little Rock, meticulously organized into streets west and east of Main, served as a daily utility for residents, ensuring the funeral home's name remained a visible and trusted presence in the domestic sphere. The inclusion of the tagline THE HOUSE THAT SERVICE BUILT alongside an invitation to Inquire About Our Low Cost Burial Protection reflects the period's growing emphasis on pre-need funeral planning and economic accessibility, positioning the funeral home as a community-focused institution rather than merely a commercial enterprise. The item's design is a study in functional typography and local cartography, cataloging a vast network of thoroughfares from Maple and Orange to the alphabetically sequenced streets of Pulaski Heights. This detailed urban inventory provides a fascinating snapshot of Little Rock's geographical development and neighborhood nomenclature during the era of rotary-dial telephones. As a piece of mortuary science ephemera, it represents a specific genre of commercial printing where benevolent service and business acumen intersect, documenting the Griffin-Leggett firm's strategy of embedding itself within the daily life and physical landscape of Pulaski County. The directory stands as a significant artifact of Arkansas's commercial history, illustrating how local businesses utilized practical, give-away items to build community goodwill and ensure top-of-mind awareness for their essential services.