About this item
Please contact us before purchasing to specify the color, as some colors may be out of stock. If no color is specified, we will select it for you. Depending on the stock situation, you may not be able to choose the color.
A Sound Burger that you can enjoy anywhere by placing a record between the two
With the vision of "enriching your life through sound," Audio-Technica has celebrated its 60th anniversary thanks to all of you. In 2022, we sold a 60th anniversary model to mark the milestone. In particular, the Sound Burger, which combines the fun of records with the convenience of a portable device, was very well received and sold out in the blink of an eye. In response to customer feedback, we have now prepared the general sales model AT-SB727.
The AT-SB727 comes in three new color variations. All of them have an impressive retro design based on the aesthetic sense of the 1980s. This product, born in the Reiwa era, has features that match the modern era, such as Bluetooth wireless technology and USB charging. It will be a little nostalgic for those who want to listen to records for the first time in a while, and very fresh for those who are just starting to listen to records. For all music lovers, please experience the nostalgic and new world of sound that unfolds with the Sound Burger.
Listen to records wherever you want Enjoy records easily anywhere
-Because it can be carried with one hand, you can live with records all day long
You can spend a mellow time checking out new records at your friends' houses during the day, or listening to your favorite records while lying in bed at home at night.
-Easy wireless model that lets you start listening to records right away
You're interested in limited edition records by your favorite artists, and you want to decorate your room with stylish record jackets and look at them. But it seems difficult to get the equipment. This easy wireless model solves such problems. Just connect it to a wireless active speaker or headphones* and enjoy your favorite record.
*This product does not emit direct sound. A separate wireless (Bluetooth) active speaker or headphones, or a stereo system with a pin jack is required.
-From the second time onwards, just press the power button
After the first pairing is complete, from the second time onwards, just press the power button and it will automatically connect to your wireless speaker or wireless headphones.
・Can be connected to an amplifier or active speaker with the included audio cable
Supports LINE output. You can enjoy it by connecting the included cable to an amplifier or active speaker with a pin jack.
No dry batteries required, easy USB charging
・Can be used by connecting the included USB cable
Supports USB connection. Like a stationary record player, you can enjoy it while charging with the included USB cable.
・Can play for 12 hours on a full charge
Can play continuously for 12 hours. You can use it outdoors during the day and take it home at night to use in your bedroom.
※Depends on the conditions of use.
・Compatible with USB-Type C, easily charge with the included cable
You can charge it by connecting it to your PC or an adapter with a USB terminal.
※This product does not come with a USB power adapter for charging. Please charge it from a USB power adapter with 5V output and 500mA or more, or a USB terminal on a computer, etc.
Compact design that doesn't take up space
- An item that stands out in your interior that you'll want to share with someone
- Retro compact design that can be quickly put away after listening to the record
If you're not sure about setting up a stationary record player, don't worry. Its compact size (10 x 30 cm) means you can display it on a living room rack along with the record jacket, so you won't have any trouble finding a place to put it even in a place with little depth. In addition, the tasteful retro design gives it a unique presence and adds a nice accent to your interior.
- Enjoy a special moment of music while watching the record spinning in your hands
Small but authentic playback quality
- High-quality sound reproduction by an audio manufacturer with 60 years of history
- Uses a special arm and replaceable needle
In order to achieve both portability and stability of the tone arm, we have adopted a dynamic balance method that applies needle pressure with a spring. In addition, the needle tip can be replaced with our replacement needle ATN3600L (sold separately), which is distributed worldwide.
・Belt drive system compatible with 33/45 rotations
・High-precision DC motor that maintains stable rotation
・Platter with aluminum alloy die-cast finish with vibration-damping design
Main unit specifications Power supply DC3.6V lithium-ion battery (built-in)
Drive system Belt drive system
Drive motor DC servo motor
Rotation speed 33-1/3 or 45 rotations per minute
Turntable platter Aluminum
Wow and flutter 0.25% (WTD) at 3kHz
S/N ratio 50dB (DIN-B)
Cartridge type VM type stereo cartridge
Output level Standard value 150mV (1kHz, 5cm/sec)
PHONO preamp gain Standard value 36dB, equalizer characteristic RIAA
Charging specifications 5V 0.5A
Power consumption 1.5W (when charging)
Charging time Approximately 12 hours
Usable time Approximately 12 hours
Input terminal USB Type-C jack
External dimensions H70 x W100 x D290mm
Weight 900g
Operating temperature range 5 to 40°C
Communication specifications Communication method Compliant with Bluetooth standard Ver. 5.2
Maximum communication distance Within 10m in a clear line of sight
Frequency band used 2.4GHz band
Modulation method GFSK, Pi/4DQPSK, 8DPSK
Spectrum spread method FHSS
Supported Bluetooth profiles A2DP, AVRCP
Supported codec SBC
Transmission band 20 to 20,000Hz
Accessories 1.5m USB cable (USB Type-A/USB Type-C), audio cable, 45RPM adapter
Sold separately Replacement needle ATN3600L
Notes Subject to change without notice for improvements, etc.
Uses: Gifts, presents, celebrations, birthdays, Christmas, Valentine's Day, White Day, Mother's Day, Father's Day, Respect for the Aged Day, employment celebrations, passing exams, retirement celebrations
Related keywords: SOUNDBURGER, SOUND BURGER, sound burger, audio-technica, turntable, analog, record player, records, Bluetooth, Bluetooth record player, belt drive, limited edition, interior