Indeed the Rudyard Kipling Society today note that for some unknown reason the poem is known historically as 'Our Veterans'. So...modern knowledge of Kipling's 1890 newspaper printing of the poem - being derived only from the New York Times' 1913 story.
The, here discovered, present book, published in 1908, at an estate sale in Manchester, this year 2024, where the publishers (Sherrat & Hughes) were based, entitled 'Our Veterans', in which the poem is published by permission of Kipling himself, (in the foreword it states that the poem 'had not hitherto appeared among his published works' ) explains for the first time, the association of the poem (which has somehow become known as 'Our Veterans', (although not given this title by Kipling himself)) with the title 'Our Veterans'. (Evidently therefore - even Kipling himself regarded the publication of his poem 'The Last of the Light Brigade' to be first published in this book, despite its revelation in the 1890s newspaper article (only acknowledged in the wider world by the 1913 New York Times article.).
1908, was an apposite time for its' fanfare after Kipling had won the Nobel prize for literature the previous year and now in this book, combined with a cover by Hassall, the most eminent commercial artist of the day (who also in 1908 produced his most famous work - 'The Jolly Fisherman (The Mona Lisa of the advertising world in 1908), and who's father was paralysed in the same 1854 campaign. (Kipling himself Anglo-Indian so also having a personal interest in the Indian 'Mutiny' and its' veterans)
So here is the poem originally entitled, The Last Of the Light Brigade ' but which was/is also known as 'Our Veterans' (according to the Kipling Society)
There were thirty million English who talked of England's might,
There were twenty broken troopers who lacked a bed for the night.
They had neither food nor money, they had neither service nor trade;
They were only shiftless soldiers, the last of the Light Brigade.
They felt that life was fleeting; they knew not that art was long,
That though they were dying of famine, they lived in deathless song.
They asked for a little money to keep the wolf from the door;
And the thirty million English sent twenty pounds and four !
They laid their heads together that were scarred and lined and grey;
Keen were the Russian sabres, but want was keener than they;
And an old Troop-Sergeant muttered, "Let us go to the man who writes
The things on Balaclava the kiddies at school recites."............................................(Tennyson)
They went without bands or colours, a regiment ten-file strong,
To look for the Master-singer who had crowned them all in his song;
And, waiting his servant's order, by the garden gate they stayed,
A desolate little cluster, the last of the Light Brigade.
They strove to stand to attention, to straighten the toil-bowed back;
They drilled on an empty stomach, the loose-knit files fell slack;
With stooping of weary shoulders, in garments tattered and frayed,
They shambled into his presence, the last of the Light Brigade.
The old Troop-Sergeant was spokesman, and "Beggin' your pardon," he said,
"You wrote o' the Light Brigade, sir. Here's all that isn't dead. (referring to Tennyson)
An' it's all come true what you wrote, sir, regardin' the mouth of hell;
For we're all of us nigh to the workhouse, an' we thought we'd call an' tell.
"No, thank you, we don't want food, sir; but couldn't you take an' write
A sort of 'to be continued' and 'see next page' o' the fight?
We think that someone has blundered, an' couldn't you tell 'em how?
You wrote we were heroes once, sir. Please, write we are starving now."
The poor little army departed, limping and lean and forlorn.
And the heart of the Master-singer grew hot with "the scorn of scorn."
And he wrote for them wonderful verses that swept the land like flame,
Till the fatted souls of the English were scourged with the thing called Shame.
They sent a cheque to the felon that sprang from an Irish bog;
They healed the spavined cab-horse; they housed the homeless dog;
And they sent (you may call me a liar), when felon and beast were paid,
A cheque, for enough to live on, to the last of the Light Brigade.
O thirty million English that babble of England's might,
Behold there are twenty heroes who lack their food to-night;
Our children's children are lisping to "honour the charge they made - "
And we leave to the streets and the workhouse the charge of the Light Brigade!
(The penultimate verse, which we have italicised,
was included in the first publication in the St James' Gazette,
but was omitted from the collected versions.)
The foreword explains that this book is an attempt to raise £10000 for the 180 remaining veterans (of both the 'Mutiny' and the Light Brigade) in 1908. Although it does not make clear as to where the proceeds for selling the book would go. Possibly to pay for publication.
Of great interest, separate to this connection to Kipling, the cover of the book is produced by no less than John Hassall, 'father' of the production of travel posters of the period in Britain. And he also producing iconic artwork for other advertising, famously for Kodak. The cover is also iconic of his work, with simple dark thick lines and flat colour with geometric, art nouveau designs. Of key note, his father was paralysed in the war of the Crimea and so Hassall, according to the book, gave his services free for the publication of the book. So the illustration on the cover had a deep meaning for him personally. Other artists such as Caton Woodville allowed for the reproduction of their artworks showing actions in the Crimea in plates in the book.
(One might make a guess that Hassall's services were not totally altruistic as some of the adverts in the book such as that shown- look like his work)
So in the round - a more than interesting book from the period, padding out Kipling's efforts to bring attention to the heroes of the 'Light Brigade' who remained alive in 1908 and incorporating and contextualising his poem - 'The Last Of the Light Brigade' and explaining how it became known in modern times as 'Our Veterans'. The publisher of the book, had indeed discovered the poem 'The Last Of The Light Brigade' before the New York Times and had the great creative moment of combining Kiplings' words - with his permission, together with the personal cover design of Hassall. The book thus weaving in the apposite original period design of John Hassall and who had 'skin' in the subject and the personally donated words of Kipling in this fund raising project, together in what might be the only extant example of this book outside of Yale University.
And not in bad condition for a paper back published in 1908.
Sounds like the cue for a film??? A unique and perhaps synergistic tapestry of literary and visual arts in 1908 woven with history, purpose and direction by the author.
I have included other images of Hassall's famous and very powerful and creative artworks - The Kodak Girl and a recruitment poster for the first world war. They are only for reference and are not in the book but serve to illustrate his style but remembering particularly that he was emotively and personally connected and invested in the image on the cover, (not being done for commercial gain), and indeed the subject of this perhaps unique book. Evidently, paradoxically, this tour de force tapestry of artistic and literary talent and personal historical connections, fell on deaf ears at the time of the books' publication judging by the fact and subject of the 1913 New York Times article and that, even now, this is the only example I can find. It, and its content, is an historic commentary on public and governmental dismissive attitudes toward veterans of war, even though they, heroic and acclaimed, nay immortalised, in the most famous poem of war; The Charge Of the Light Brigade.
Can John Hassall's frontispiece yet do today, synthesized with the revelation of Kiplings words, as manifest here, do what the words of Tennyson did for literature and his country, for veterans everywhere??, do what the evocative cover says.
In picking up the fallen, show proud the colours.
I think this image is every bit as creative and potent as any of Hassalls' famous posters as shown.(also remembering that - unlike those posters - he had skin in it, and as presented here the image is inseparable from Kipling's words). (from the time of listing on ebay) (An immensely valuable Hassall image, (indelibly connected to Kipling) in the right hands) (One can't imagine the book was ever a best seller judging by the fact that the New York times had not seen it in 1913 and the Kipling Society has never heard of it.) This reflecting attitudes toward veterans at the time and perhaps for all time and as apposite to today as when it was first written.. (I wonder if Kipling also wrote the advert for 'Berry's boot polish' on the back cover)