Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and, in the process, created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals, and would-be entrepreneurs alike. Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. This book chronicles how the company was built, an engaging narrative by popular columnist Christopher Byron, what it took to take it public, and Martha's personal and professional transformation to make it all work. To get an accurate portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish. Martha Stewart has sold America in good taste, and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. g.A corporate biography and a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must-read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big.