The matchbook for your consideration is a full (19 matches), front strike, navy blue matchbook with illustrations and lettering in yellow and white printing.  On the front of the matchbook are the words “THE VERY DIFFERENT X-70 TASTE OF THE KING EDWARD PANETELA DELUXE” (in white print).  On the end of the matchbook are the words, “FOR NEW CIGAR SMOKERS” (in white print).  On the back cover are the words, “LOOK FOR THE VERY DIFFERENT X-70 TASTE OF KING EDWARD PANETELA DELUXE” (in white print).  Inside the matchbook cover are the words “X-70!  The exciting new and different taste of King Edward’s Panetela Deluxe.  If you’ve never tried a cigar (or didn’t care for them) TRY this wonderful taste.  You don’t have to inhale to enjoy—in fact you don’t even have to light it!

Changing?—try the X-70 taste. Jno. H. Swisher & Son. Inc.”. The matchbook measures 1½ x 1 7/8 inches (3.8 x 4.8 centimeters). 

The KING EDWARD X-70 PANETELA DELUXE Cigars matchbook is great example of 1970’s advertising.

FREE SHIPPING IS OFFERED WITH THE PURCHASE OF THIS ITEM.