Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988, and is distributed worldwide. There was a recall in 2004 due to a fault in the pasteurising process. Buckler is no longer available in the Netherlands (Heinekens' home market) after the brand's image declined following Dutch cabaret performer Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.

Buckler was the beverage of choice for US Vice President Joe Biden at the "White House Rose Garden beer-drinking session" or "Beer Summit" with Henry Louis Gates, Joe Crowley and President Barack Obama. The event was the result of the controversial arrest of Henry Louis Gates, which gained national attention regarding law enforcement racial profiling.

Former US President George W. Bush, who gave up drinking alcoholic beverages after turning 40, drank Buckler while relaxing with German Prime Minister Angela Merkel and British Prime Minister Tony Blair on June 8, 2007 during a break in the G8 summit

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