Advertiser: Kotex Company
Brand: Kotex
Associated Manufacturer: Kimberly-Clark
Product: Improved Kotex Sanitary Pads
Advertisement Year: 1928
Advertisement Type: Original Vintage Magazine Print Advertisement
Publication: Needlecraft Magazine
Source: 1928 Magazine
Magazine Page: 25 (Reverse: Page 26)
Format: Half-Page Illustrated Advertisement on Original Double-Sided Magazine Leaf
Color: Black & White
Full Page Dimensions: Approximately 10.5 × 13.75 inches
Advertisement Dimensions: Approximately 5.75 × 13.75 inches
Original/Reproduction: Original
Country of Origin: United States
An interesting original 1928 Kotex magazine advertisement promoting the introduction of Improved Kotex Sanitary Pads, featuring an elegant Roaring Twenties fashion illustration, period product packaging, and detailed advertising copy describing the company's newly introduced product features.
The advertisement is prominently headlined:
"Now Ready! An Improved Kotex"
The advertising text introduces two improvements promoted by the manufacturer: a redesigned form-fitting shape and a softer construction intended to improve comfort.
A large illustration depicts a fashionable woman in an elegant late-1920s gown, emphasizing the period's interest in modern clothing styles and discreet personal-care products.
The advertisement also features an illustrated box of original Kotex products, along with contemporary descriptions of the company's manufacturing improvements.
Published during the early commercial development of disposable feminine hygiene products, this advertisement offers an interesting glimpse into American women's health, personal-care marketing, and consumer culture.
The adjoining portion of the original magazine page contains:
"Seen in the Shops," an article by Ethel M. McCunn.
"Needlecrafters' Own Page," featuring historical needlework instructions.
Period commentary concerning household shopping and consumer merchandise.
The reverse features additional original 1928 magazine content, including:
A Peter Pan Fabrics advertisement featuring theatrical performer Mary Eaton.
Illustrations and promotional material for colorfast dress fabrics.
Original needlecraft color charts and design instructions.
A Kitchen Bouquet food-seasoning advertisement.
A Bedford Scrim advertisement.
Additional period textile and home-decoration advertising.
The entire original double-sided magazine leaf is included. The Kotex advertisement has not been cut from the page.
An appealing original example of late-1920s advertising and domestic-history ephemera.
Original vintage magazine leaf dating from 1928.
The page retains attractive black-and-white advertising artwork, clearly legible text, and recognizable product-package imagery.
Some age-related paper toning and minor handling characteristics may be present, consistent with an original magazine publication of this age.
Full Page Dimensions: Approximately 10.5 × 13.75 inches.
Kotex Advertisement Dimensions: Approximately 5.75 × 13.75 inches.
Both sides of the original magazine leaf are shown in the photographs.
Please carefully examine all photographs for the condition of the actual item being offered.
Early Kotex advertisements offer collecting interest in the history of American consumer products, women's personal care, commercial graphic design, and the development of the modern feminine hygiene industry.
This 1928 example is particularly interesting because it documents the manufacturer's introduction of an improved product design.
Notable collecting features include:
Original 1928 Kotex advertising.
Prominent "An Improved Kotex" headline.
Elegant Roaring Twenties women's fashion illustration.
Original Kotex product-package artwork.
Historical claims concerning product design and comfort.
Period discussion of women's personal-care practices.
Additional fashion and needlecraft material preserved on the reverse.
The advertisement offers crossover appeal to collectors of vintage health and beauty products, women's history, advertising ephemera, and late-1920s fashion.
Kotex was introduced in 1920 by Kimberly-Clark through its Cellucotton Products business, becoming an important early brand in the development and marketing of disposable menstrual-care products.
The product drew upon the absorbent cellulose materials developed for medical applications during the First World War.
During the 1920s, advertising for feminine hygiene products reflected changing attitudes toward women's health, personal comfort, fashion, and consumer purchasing.
This original 1928 advertisement illustrates several developments in that history.
Product Innovation: The advertisement promotes changes to Kotex's shape and softness, representing the manufacturer's efforts to improve its original product.
Women's Fashion: The illustrated fashionable gown reflects the growing emphasis on streamlined silhouettes in late-1920s women's clothing.
Personal-Care Marketing: The advertising copy emphasizes comfort, discretion, and confidence, themes frequently encountered in early feminine hygiene advertising.
Medical Authority in Advertising: References to doctors and nurses illustrate how manufacturers incorporated professional endorsements and scientific-sounding language into consumer marketing.
Original Product Packaging: The illustrated Kotex box preserves a visual example of the brand's early packaging and graphic identity.
The manufacturer's health and product-performance statements are presented as historical advertising claims rather than independently verified medical conclusions.
The needlecraft patterns and textile advertisements on the reverse provide additional evidence of the clothing, sewing, and household interests represented in women's magazines of the period.
Together, both sides of this original magazine leaf document a changing era in American women's consumer history.
This original 1928 Kotex advertisement preserves an important chapter in the development of American personal-care products and the advertising techniques used to introduce them to consumers.
Its combination of historical product information, recognizable branding, and fashionable period illustration makes it more than an ordinary household-product advertisement.
Potential collecting interests include:
Early Kotex advertising and memorabilia.
Women's health and feminine hygiene history.
Original 1920s magazine advertisements.
Vintage sanitary-product packaging.
Roaring Twenties fashion illustration.
Kimberly-Clark consumer-product history.
Antique health and beauty advertisements.
Women's social and consumer history.
Original needlecraft and textile ephemera.
An interesting original advertising collectible representing both changing product technology and the social attitudes of the late 1920s.
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