As one of the merchants at the floating market, you move your boat around on the river, always looking for the next bargain. Your boat is central: Do you buy baskets to transport more goods - or do you invest in rowers to move faster? Maybe the market clerk also has an interesting card for your action deck?
Whatever you do, you should always keep an eye on your fellow players: Does a fellow player plan to sell his boatload at a high price on the market - or does he want to use it to fulfill a restaurant order that you're also after?
Also, don't forget to make offerings at the Buddha Temple and pay your respects to the king on his barge. This is how you earn victory points and at the same time prepare for the big river festival. And as soon as 2 of the three possible preparations are completed, the game ends immediately.