1988 Vintage Winter Olympics Diet Coke Hoodie White Mens XL Calgary
This is new, stored since the 1980s, has never been worn, but has some minor imperfections.
This vintage hooded sweatshirt commemorates the 1988 Winter Olympic Games in Calgary, featuring official branding alongside Diet Coke sponsorship graphics.
Era: 1980s (1988 Calgary Winter Olympics)
Color: White with red, blue, and black graphics
Size: Men's XL (Please reference measurements below for accurate fit)
Graphics: Features the official 1988 Calgary Olympics logo chest and a enjoy "Diet Coke" along the bottom
Design Elements: Pullover style, adjustable drawstring hood, front kangaroo pouch pocket, ribbed cuffs and hem.
Pit to Pit: 24 inches
Length (Top of shoulder to hem): 27.5 inches
Sleeve Length (From shoulder seam to cuff): 23 inches
Has never been worn but has some long-term storage effects. There is light overall fabric storage effects and some minor faint marks/discoloration spots consistent with a white vintage sweatshirt from this era. Graphics show light vintage fading but remain fully legible.
The Sponsorship Connection: The 1988 Calgary Games marked a massive era for corporate Olympic partnerships. Coca-Cola and its newly popular product extension, Diet Coke (introduced in 1982), were prominent official sponsors, distributing themed apparel to staff, volunteers, and fans.
A Historic Winter Games: The 1988 Calgary Winter Olympics were famous for several iconic pop-culture moments, including the debut of the Jamaican Bobsled Team and Eddie "The Eagle" Edwards, the British ski jumper.
The Logo Design: The stylized snowflake emblem shown on the chest patch was designed by Albertana artist David Morrison. It blends a stylized maple leaf (representing Canada) with a snowflake, built out of clean, geometric 1980s lines.