Vintage hardcover copy of Marketing and Business Research by Myron S Heidingsfield and Frank H Eby Jr, published by Holt Rinehart and Winston.

This mid-century business research text covers marketing research methods, questionnaire design, consumer and business data, survey techniques, motivational research, market analysis, and business decision-making. A strong fit for collectors of vintage business education, marketing history, advertising research, academic reference, or mid-century management texts.

Includes original dust jacket and visible vintage business-school era design.

Old marketing research texts like this do not show up every day with the dust jacket still present, so this is the kind of copy worth grabbing before it disappears into someone else’s reference shelf.