Vintage 1967 hardcover copy of Industrial Marketing by Ralph S. Alexander, James S. Cross, and Richard M. Hill, published by Richard D. Irwin, Inc.

Highlights:

• Title: Industrial Marketing

• Authors: Ralph S. Alexander, James S. Cross, and Richard M. Hill

• Publisher: Richard D. Irwin, Inc.

• Third Edition

• First Printing, June 1967

• Hardcover business textbook

• 698-page industrial and business marketing reference

• Covers industrial marketing strategy, sales, distribution, pricing, product planning, industrial research, and business organization

• Strong fit for vintage business textbook collectors, marketing history shelves, business education collections, and mid-century management book lots

A solid vintage industrial marketing textbook from the era when business books still looked like they meant business.