

The Bulova 96R155 is a luxury women's automatic watch from the BVA Series, distinguished by its square stainless steel case and a diamond-encrusted bezel. It features a white mother-of-pearl dial with an open aperture ("heartbeat" window) that reveals the inner workings of its self-winding mechanical movement.
Bulova: One of America’s foremost watch manufacturers, Bulova was founded in the late 19th century by Joseph Bulova in Queens, New York. The brand quickly established itself as a producer of high-quality timepieces and became deeply ingrained in American culture, even creating the first-ever television commercial. Often considered an unsung hero of American watchmaking, Bulova offers a rich and varied catalog that makes it a treasure trove for vintage collectors.