vintage Rotex embossing label maker, a professional-grade handheld tool popular in the 1970s and 1980s for creating physical impression labels. This specific model appears to be the Rotex Model 68 or 680 series, known for its heavy-duty "black chrome" construction. 

Key Features & Specifications

Tape Compatibility: These models are typically versatile, supporting both 3/8" (9.5mm) and 1/2" (12.7mm) label tape widths.if

• Design: It features a distinctive horizontal wheel for character selection and a rugged handle for embossing.

• Production: Manufactured in the United States by Rotex, which was a division of Avery Products.

• Accessories: The set shown includes  multiple replacement tape cartridges. 

Availability & Value

These vintage labelers are often sought after by collectors and DIY enthusiasts for their "retro" look and durable build. Current listings on secondary markets generally range from $17 to $75, depending on the model's condition and the completeness of the accessory set (like the case and extra wheels seen here

Please view all pictures for best description of items contents and condition.