The product is a 1998 McDonald's Canada Upper Deck Ice 40 card set, featuring ice hockey players from the National Hockey League (NHL). Manufactured by Upper Deck in Canada, this set includes 40 standard-sized trading cards from the 1998 season. Each card is from the Upper Deck Ice series and comes in a pack configuration, making it a sought-after collection for fans and collectors of sports trading cards, specifically ice hockey memorabilia.