The product is the CRA-Z-ART Nickelodeon Slime Slimy Fun Factory Kit, known for creating DIY slime using the packaging itself. This kit includes all the necessary materials to make your own slime, providing hours of entertainment for kids and adults alike. The brand CRA-Z-ART is known for its creative and fun products, making this slime kit a popular choice for those looking to add some slime to their collection.