The product is a vintage hardcover book titled "Trek: The Story of the Bicycle Company". The book is a nonfiction narrative focusing on the history and cultural impact of the Trek bicycle brand, with a special emphasis on its origins in Waterloo, Wisconsin. The book also touches on topics related to travel, transportation, and the evolution of the bicycle industry in the United States. With a focus on the bicycle theme, the book is likely to be of interest to cycling enthusiasts and history buffs alike.