Antique Life Motion Photograph Lenticular 3D Flicker Image advertising business card for A. Feldman, est. 1892.  Manufacturing Jeweller & Diamond Mounter at 11 Black Lion Yard, Whitechapel E.1, Phone Bishopsgate 5780.  A 1891 census of the area indicates that Black Lion Yard had 21 shops, 12 of them jewelers plus some book shops that year.  The one jeweler listed is not named and not at 11 Black Lion Yard, and since their card says est. 1892, they must have moved in after this census report.  Black Lion Yard was in existence by 1746 and was a former haunt of Jack the Ripper.  Charles Dickens mentioned the Black Lion Inn in his 1840 novel Barnaby Rudge.  Lenticular images started to be printed in the 1900s-1910s so this would appear to be from that time.  I cannot find this card or the jewelry store anywhere on the internet.

 

CONDITION:  Near perfect, I cannot find any issues at all.  Little edge tear on one side, nothing that affects the card or image.  Measures approximately 3.75 inches high and 2.75 inches wide.  See pictures for additional detail.  Email me with any questions.  If there is a dollar bill in the image it is for size reference only and is not part of the auction.  You will not receive the dollar bill if you win the auction.

 

Fascinating AI history of Black Lion Yard:

Black Lion Yard in London, England was known for its jewelers, including L. Elgrod Jewellers and the Fishberg family jeweler. The yard was demolished in the 1970s and is now a housing development.  L. Elgrod Jewellers: A shop in Black Lion Yard with a large clock on the wall.  Fishberg's jewellers: A shop on the corner of Black Lion Yard and Whitechapel Road.  Black Lion Yard: A narrow street in Stepney, London, named after the Black Lion Inn. Hatton Garden of the East End: A nickname for Black Lion Yard because of its many jewelers   Black Lion Yard was scheduled for demolition in 1966, but was eventually demolished between 1972 and 1975.  Housing now occupies the site of Black Lion Yard