The product is a Panini UEFA Euro 2004 sports sticker featuring Georgi Peev from the Bulgarian team. This sticker is part of the UEFA Euro 2004 Panini Sticker Collection, manufactured by Panini in 2004. The sticker showcases a portrait of the player and is in a non-stuck state, making it a desirable item for collectors of football memorabilia from the UEFA European Championships. With its association with a specific player and event, this sticker captures a piece of football history from the 2004 tournament.