The product is a 1996 McDonald's Space Jam Tasmanian Devil toy, part of the Looney Tunes character family. It comes in a multicolor design and is still new in its original packaging. The toy was given out with meals at McDonald's during the promotion of the movie Space Jam in 1996. This factory sealed toy is a great addition for collectors of fast food and cereal premiums, as well as fans of the Looney Tunes characters.