Joico Defy Damage Protective Shampoo offers a cleansing experience with a rich lather that gently removes dirt and debris, leaving hair soft, shiny, resilient, & healthy-looking. Formulated to protect color vibrancy and prevent damage, making it an essential part of your haircare routine.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair

KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair

ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness

ROSEHIP OIL: A powerhouse oil that is rich in essential healthy-hair vitamins, beta carotene and antioxidants. Helps replenish dry, damaged hair while making hair soft and shiny without weighing it down

Joico Defy Damage Protective Conditioner provides comprehensive damage prevention, boosts moisture, instantly detangles hair, and leaves hair soft, shiny, resilient, and healthy-looking for a perfect everyday look.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair

KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair

ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness

ROSEHIP OIL: A powerhouse oil that is rich in essential healthy-hair vitamins, beta carotene and antioxidants. Helps replenish dry, damaged hair while making hair soft and shiny without weighing it down