This 17th edition of ISE Essentials of Marketing is a must-have for anyone studying marketing. Written by Perreault, Cannon, and McCarthy, this paperback book is published by McGraw-Hill Interamericana de Espa�a S.L. The book covers various topics of marketing and is aimed at students who are interested in the subject. The book is available in English and has a publication year of 2021. It is a great addition to any book collection and is perfect for those who are studying marketing.