• FORMULATED WITH 4X POWER BOOST™ INGREDIENTS: Duracell Optimum batteries contain 4X of Duracell’s patented POWER BOOST Ingredients vs Coppertop
• OUR #1 BEST PERFORMING BATTERY: Duracell's Optimum battery is our best performing AA alkaline battery
• RECLOSABLE PACKAGE: Duracell Optimum batteries come in a reclosable package for quick, easy access and storage
• #1 TRUSTED BATTERY BRAND: From storm prep to holiday needs, Duracell is the #1 trusted battery brand for the moments that matter most