Colgate Total Advanced Health, with its advanced cleaning system, improves your dental health. It is clinically proven to help prevent & reduce gingivitis. Colgate Total Advanced Health has a Tricloguard formula that works on and around your teeth and gums, for long lasting oral health protection. It actively fights oral health problems and provides 12 hour antibacterial protection againtst plaque and gingivitis. Helps Prevent & Reduce Gingivitis Recommended for adults and children over 12 years. Do not swallow toothpaste. Do not use if allergic to toothpaste ingredients. For best results, brush twice a day, floss and see a dentist every 6 months. Medicinal Ingredients: Sodium Fluoride 0.243% w/w, Triclosan 0.3% w/w. Non-Medicinal Ingredients: aqua, cellulose gum, chomdrus crispus (carrageenan), flavour/saveur, glycerin, hydrated silica, propylene glycol, PVM/MA copolymer, sodium hydroxide, sodium lauryl sulfate, sodium saccharin, sorbitol, titanium dioxide