It followed the International Style or the Swiss Style, which simply describes a style of graphic design formed in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s.
This style became popular after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.
The mag has a high standard of printing as well as a clear refined and inventive lettering and typography laid out a foundation that had been exported worldwide in 1960s to become an international style. As a consequence of this principle, most of the Swiss Style craft is devoted to the minimal elements of style such as typography and content layout rather than on textures and illustrations.
These magazines have some of the best designers of their time and many more.