Step back into the 1960s fashion craze with this authentic Mars of Asheville “Waste Basket Boutique” paper dress, featuring a rare movie-promo print inspired by mid-century pop culture hits:

• Planet of the Apes (1968)

• Butch Cassidy and the Sundance Kid (1969)

• Tom Swift adventure themes

• The Touchables (1968 cult classic)

This dress is an iconic example of the short-lived disposable dress trend (1966–1968), created as a bold fashion statement and often used as advertising or film promotion. Collectors highly prize these dresses for their vibrant graphics, cultural tie-ins, and rarity.

Details:

• Maker: Mars of Asheville, N.C.

• Label: “Waste Basket Boutique – Do Not Wash – Fire-resistant unless washed or dry-cleaned”

• Era: 1966–1968

• Material: Printed paper with reinforcing rayon threads

• Condition: [Choose one]

  • Mint / Unworn: Crisp paper, vivid colors, no tears, original packaging included

• Size: Approx. Women’s L 16-18(Paper dresses were made “one size fits most”)

Why Collectors Love It:

• Official Mars of Asheville provenance: the most recognized maker of paper dresses.

• Movie tie-ins: film promotion pieces are far rarer than floral or abstract prints.

• Museum-worthy: dresses like this are featured in MoMA and The Met fashion archives.

• A vibrant snapshot of 1960s pop culture and advertising history.