The product is a lot of 10 rare cards featuring Emmitt Smith of the Dallas Cowboys. These cards are likely to be special inserts that include unique designs or limited edition content related to the football player. Fans of the Dallas Cowboys and collectors of sports memorabilia would be interested in acquiring such a lot of cards featuring one of the team's most iconic players. The cards would be a valuable addition to any collection, especially for those who appreciate the career of Emmitt Smith and the Dallas Cowboys.