Meet the clean‑beauty lipstick that does everything your customers want — rich colour, real skincare benefits, and a conscious formula that feels luxe without the guilt.
BareMinerals’ Mineralist Hydra‑Smoothing Lipstick in OPTIMISM delivers full‑coverage satin colour in a single swipe, powered by naturally derived fruit oils that hydrate, smooth and soften. Clinical testing shows it reduces visible lip lines, improves dryness, and leaves lips noticeably smoother within one week.
The shade Optimism is a universally flattering, blooming pink that suits every skin tone — perfect for everyday wear, gifting, or adding a fresh pop of colour to any look.
Why it sells - Full‑coverage, creamy satin finish - Smudge‑resistant and transfer‑resistant - Improves lip texture and dryness - 91% felt smoother lips after one week of use - Clean formula: vegan, cruelty‑free, paraben‑free, PEG‑free, talc‑free, synthetic‑fragrance‑free - Made with up to 76% naturally derived extracts
RRP The typical retail price for this shade is £27.00 in the UK.