Dive into the vibrant world of graphic design with Graphis Annual 70/71, edited by the renowned Walter Herdeg. This iconic publication from 1970, distributed by Hastings House, Publishers, Inc., serves as an essential international annual of advertising graphics, showcasing the cutting edge of visual communication from its era. Featuring an impressive collection of 996 illustrations, including 70 full-color and 173 black-and-white pages, it's a treasure trove for collectors and enthusiasts of vintage graphic design, advertising, and mid-century modern aesthetics.

This volume is a comprehensive survey of creative excellence, featuring works from leading advertising agencies, artists, and designers worldwide. The introduction highlights the work of Tomi Ungerer, who designed the distinctive cover, and includes contributions from notable figures like Leo Lionni on the back cover. With captions and texts presented in three languages (English, German, French), it offers a truly global perspective on the trends and innovations that shaped the industry. Explore groundbreaking advertisements, posters, television spots, company images, and full advertising campaigns, making it an invaluable resource for anyone interested in the history of graphic arts and visual culture.