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Original 1940s - 1950s cardboard store display advertising chocolate chip ice cream, featuring a smiling girl enjoying a large scoop served on a plate. The bright, clean design and simple lettering were meant to catch attention in ice cream parlors, soda fountains, or grocery counters. The sign is professionally dry mounted on cardboar. Shows light edge & corner wear, and a few light surface scuffs.
Chocolate chip ice cream became widely popular in the mid-20th century as commercial ice cream production expanded after World War II. During the 1950s, illustrated food displays like this were commonly used by dairies and shops to promote flavors at the point of sale.
Ice cream advertising, chocolate chip flavor, 1950s food display, 1940s advertising, soda fountain sign, grocery store advertising, vintage dessert sign, mid century cardboard sign, Vintage Poster, Litho USA, Chocolate Chip Ice Cream, 1950s Advertising
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