The Izabella


Jimi Hendrix’s performance at Woodstock in 1969 remains one of the most defining moments in rock history. Wearing a fringed shirt and red bandana, he reimagined the “Star-Spangled Banner” with distortion and feedback that captured the mood of a generation. Izabella takes its name from one of Hendrix’s later songs and the white Stratocaster he likely played at Woodstock. This watch channels that electric moment in time, blending the look of a flipped Olympic White Stratocaster with bold detailing and unforgettable presence.



Vintage-Inspired Color

Izabella pairs a warm cream dial with a burgundy GMT track accent ring, recalling both the finish of Hendrix’s guitar and the tones of his iconic stage attire. Deep red accents highlight the hands and GMT pointer, while the polished case and luminous markers ensure clarity and functionality. A rich burgundy leather strap completes the design, giving the watch a confident presence that feels bold, unconventional, and unmistakably original.


Connecting You Back to Home

The Touring GMT features this dual time zone functionality that works a little bit differently than most GMT watches on the market. Instead of the usual 24 hour scale with midnight located at the top, the Touring GMT uses an AM/PM scale that is visually split between daylight and nighttime halves, with midnight at the bottom. This allows the wearer to quickly understand if it’s daytime or nighttime back home, giving a more visual connection to loved ones than the more complex military time can.