You ever notice how the most 'aggressive' poppers actually exhaust the fisherman before they ever entice the fish?  Of course your shoulders are burning by noon, you’ve been fighting the water, not the predators.  You knew deep down that a massive cup-face wasn't the only way to move water, right?

You weren’t fishing it wrong.  You were just choosing from a 'bad menu' of lures that require Olympic-level strength to animate.  You made the best choice with the traditional shapes you were given, but now that the 'Immortal' profile is in front of you, the logic is impossible to ignore.

Most poppers are a battle of attrition: you pull, the water resists, and everyone gets tired, except the fish!  The Immortal Popper changes the game by using a "Torpedo" hydro-dynamic profile.  It’s the "no-frills" surface assassin designed for the angler who wants the dinner bell results without the physical burnout.

The Immortal Popper: Maximum Commotion, Minimum Effort.


Why the IMMORTAL shape is the smartest choice 
for your boat or for from casting from shore

Oval-Shaped Small Cup = The "Torpedo" Effect: Slips through the surface with a unique spit-and-skip action. It creates massive surface tension without the "heavy-pull" drag of traditional poppers.

Rear-Weighted Body = Ballistic Casting: Flies further and truer, even into a headwind.  Upon landing, it delivers a high-impact "Deep Dive" splash that alerts predators instantly.

Elongated "Never-Die" Taper = Erratic Darting: The slow-tapered neck allows for a right-to-left darting motion that mimics a panicked baitfish - the instinctual trigger fish can't ignore.

Versatile Sweep-and-Stop = The Bubble Trail: On a sweep, it gurgles and dives, leaving a long, shimmering bubble trail that acts as a roadmap for GTs and Tuna to follow.

Built for the 100kg+ Fight = Over-Engineered: Designed by fishermen to withstand the crushing jaw pressure of big game saltwater species.

What Makes This Popper the Last One You’ll Ever Need?


Integrated 400kg Stainless Steel WireZERO Failure Guarantee: Built to withstand the sheer pulling power of the ocean’s toughest adversaries. Go ahead, lean on it.

100% Hand-Crafted & Hand-Painted		Irresistible Action: Each lure is a unique, perfectly weighted piece of art with a custom swimming action fish simply cannot resist.

Tank-Tested & Individually Weighed		Casting Precision: Ensures a perfect sink rate, consistent action, and maximum casting distance right out of the box.

14 Coats of Durable Polyurethane		Battle-Ready Finish: An tough barrier against teeth, hooks, and endless abuse. The vibrant finish and Japanese-imported hologram stickers stay brilliant.

Premium Owner® Swivels & Brass Eyelets		Reliability Standard: Only the best hardware is included as standard to ensure flawless rotation and connection under extreme pressure.

Sustainable Plantation Hardwood		Conscious Craftsmanship: Get maximum performance with the peace of mind that comes from using a responsibly sourced material.


Approximate Weight & Measurements: 

40g1.4 oz6.0 in152 mm
60g2.1 oz6.6 in168 mm
80g2.8 oz8.0 in203 mm
100g3.5 oz8.8 in223 mm
125g4.4 oz9.2 in234 mm
150g5.3 oz9.7 in245 mm

Two Ways to Trigger the Strike:

  1. The Quick-Reel Retrieve: The lure will spit, skip, and dive.  Adjust your speed slightly to make it "hunt" from side to side.

  2. The Long Sweep: Makes the lure dive under the surface with a deep gurgle, perfect for when predators are sitting just a bit deeper.

You’ve spent thousands on the boat, the fuel, and the rods.  Don't let your day be cut short by a lure that’s too hard to work.  Whether you need the 100g version for Yellowfin frenzies or the 150g heavyweight for trophy GTs, the Immortal Popper is the most "logical" tool in your tackle box.

Stop fighting your lures.  Start fighting the fish. 

Click 'Add to Cart' to secure your IMMORTAL and prove your instincts right. 

 ̶ ̶̶̶M̶̶̶S̶̶̶R̶̶̶P̶̶̶:̶̶̶ ̶̶̶ ̶$̶5̶5̶.̶9̶5̶+

Save 62+% from MSRP or Best Offer


Disclaimer: Due to the hand-made nature of our lures, the actual shapes, weights, lengths, designs, and colors may slightly differ from what's represented.