This is the FAO Schwarz 11" Glow Brights Plush LED with Sound in design of a cupcake..

The plush toy has glittery fur and lights up and plays a sound when hugged. It plays a short clip of "The Entertainer" when activated with three AAA batteries.

The toy is recommended for children ages 3 and up.

It has a switch-off feature on the battery pack.