The product is a rare 2012 Walking Dead Season 1 Blu-Ray promo card featuring Rick Grimes, manufactured by Cryptozoic. This standard-sized card is made of card stock and is part of the non-sport trading card genre. It is a valuable collectible for fans of The Walking Dead TV show, with a focus on action and adventure themes. The card is in near mint condition and includes features specific to promotional items, making it a sought-after piece for collectors of TV and movie-themed memorabilia.